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Sponsors play a big role in any tournament or event, and it is always common to see several top companies compete for a sponsorship role, depending on the event. For a global showpiece competition like the World Cup, it will come as no surprise that some of the biggest brands in the world would love to be associated with such an event.
Admittedly, the FIFA World Cup is one of the most effective international marketing platforms for brands to reach a large audience. All top brands like Coca-Cola, Adidas, Wanda Group and Qatar Airways have all partnered with FIFA ahead of the Qatar World Cup 2022. For brands like Coca-Cola and Adidas, they have partnered with FIFA over several editions of the World Cup now.
Some new names have come on the scene this time as sponsors of Qatar 2022. The Indian-based EdTech Company BYJU and VIVO are the most important names that come to mind. As seen official FIFA websitethere are some other brands that span different sectors on the sponsor list.
Great sponsors for Qatar World Cup 2022
As of this writing, there are seven named sponsors ahead of the competition. They include:
- Qatar energy
However, BYJU’s, an Indian education platform, Cypto.com, Singapore-based Cryptocurrency Exchange and QatarEnergy, an oil company in Qatar, are the three main sponsors.
“Crypto.com has already demonstrated a commitment to support top teams and leagues, major events and iconic venues around the world, and there is no platform greater or with greater reach and cultural impact than FIFA’s global football platform,” said FIFA’s Commercial Director , Kay Madati after revealing Crypto.com as a sponsor.
“We are excited to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, which will ultimately help develop our beautiful game globally.”
Crypto.com already has several football-related sponsorships, including with French Paris Saint-Germain and the Italian Serie A.
The FIFA World Cup is perhaps the biggest stage for brands to showcase new releases, innovative technological expertise, build a network of fans as well as enhance the viewing experience for fans. The FIFA World Cup 2022 is scheduled to take place from the 21stst November to the 18thth December 2022, and the countdown is already underway. In addition to sponsors, FIFA also has partners for the global showpiece, and we take a look at them below.
Partner with FIFA for Qatar 2022
- Wanda group
- Qatar Airways
Brand to keep an eye on – Qatar Airways
Qatar Airways is perhaps what one should look for as the latest name to partner with FIFA ahead of the World Cup. They are easily one of the largest airlines in the Middle East and the world as a whole, and their deal with FIFA is said to be the largest in the company’s history.